Apple introduced the latest iPhone 3G S - S for Speed (upto two times faster), S for Shoot (with the video camera and 3.0 megapixel Still camera), S for Smart (with features such as Voice Control for making calls and music, Internet tethering and voice memos), S for Spotlight Search (search across the entire iPhone, contacts, email, calendars, notes and iPod), S for Slim (slimmer than previous iPhone), S for the two "s"es in Compass (a very cool digital compass), S for the "scape" in LandScape mode (a boon for those typing lots of messagaes, mail, notes and Safari, and who are endowed with large fingers), S for Send and SMS (as in send multimedia rich messages with video, audio, pictures, contact information and even forward them), S for Space (even more, twice the diskspace of iPhone 3G), S for Stocks (as in better stock charts and features) and finally, S for Sexy - the sexiest iPhone to date, now available in White as well as Black! iPhone 3G S is The smartphone you have been waiting for... available for only $199 for the 16 GB version.Bottomline:
The innovations in iPhone 3G S are downright absurd, and will help expand Apple's marketshare further in the growing smartphone market segment. iPhone has been a category killer with innovative features and iPhone apps store, and now with a starting price of only $99 for the base iPhone, Apple will penetrate the market even deeper and faster. Finally, there is an iPhone for every budget. The question is whether Apple can keep up the margins with such competitive pricing. If the economy rebounds in late 2009, Apple iPhone will have a huge last quarter - traditionally the best quarter in Apple's financial performance. iPhone 3G and iPhone 3G S will stall the new Palm Pre and Nokia's N97. Can it also stall Blackberry? The only thing missing from today's announcement was the absence of Steve Jobs.
Update: June, 2010
Keep applications open in the background. Organize your apps with folders. Shop for books in the iBookstore. The 8GB iPhone 3GS takes advantage of all the great features of iOS 4. And it starts at an amazing new price — just $99.*
Selected references:Apple's Innovation Strategy
Leading eBook on Creativity and Innovation in Business
Creativity and Innovation Best Practices
Creativity and Innovation Case Studies
The Innovation Index
Top 50 innovative companies in the world