Fred Brooks : The Design Of Design

After a long time, I got the opportunity to read a new book, that I would have loved to read several years back aptly named – The Design Of Design. Several decades back, the onset of a discipline called software engineering started with a big problem of software project getting delayed inside IBM and Fred Brooks at the successful completion of the engagement came out with a seminal work – The Mythical Man-Month. Over the years I must have advocated reading the book to several hundred friends and colleagues at various points in time. Much like technology icons aka Bill Gates , Steve Jobs, Sergey Brin & Larry Page whom we keep referring to, the software engineering field has such icons – Fred Brooks stands taller than most others in the gallery of all time software engineering greats.
Let’s look back a little – at a time when everyone thought computers were hardware and every decision revolved around this thinking, Fred Brooks created history with the publishing of Mythical Man-Month and virtually started the body of work called software engineering. This is a discipline that millions of engineers around the world have over time embraced, practiced and also advanced the state of the art and in many ways contributing to the growth of process, technology and business. It would be hard to find a well regarded software engineer not knowing or resonating to Brooks laws ‘adding more people to a late project makes it later’. I have heard comparisons between Moore’s Law in hardware engineering and Brook’s Law in software engineering.

Be that as it may , the context here is : Well now, 35 years later, Frederick P. Brooks, Jr. has written another book, aptly titled The Design Of Design this time not about software in general but about design. Lets look at this : Design is at the core of things that influences everyone. If design is to be seen as “planning for execution or a build “, then most of us keep doing this at all the time – some may be more specialized – lets say designing the next generation smartphone to relatively more simpler cases. From designing garage at home to kitchen remodeling to design software, there are multiple patters of learning to distill which can be potentially leveraged across a wide domain of disciplines. Why do we need to focus on design now? Fred explains team designs are becoming complex artifacts and globally distributed teams, sophisticated computer models and most of the designers are divorced from implementation and end use.

The 400+ page book is distilled with wisdoms of design principles – it captures the essence of design learnings of six decades of Fred Brooks experience in design across as he brings out in five different media – computer architecture, houses, software, books and organization. It’s a revelation to me to know from the book that Fed Brooks wrote a paper on analytic design of automatic data processing systems in 1956 - much much(decades) before even I was born! Brooks says that he has tried to capture the invariants among the mental processes, human interactions, the iterations, the constraints etc. What a rich base of experience and a superlative effort to bring out the golden braid of thinking across time and space!


The case studies section of the book starts with this great quote: ‘In retrospect, most of the case studies have a striking common attribute: the boldest design decisions, whoever made them, have accounted for much of the goodness of the outcome. These bold decisions were due sometimes to vision, sometimes to desperation. They were always gambles, requiring extra investment in hopes of getting a much better result.’ One does not need to look beyond the success story of Apple to appreciate this.

I especially liked the essay called "What Is Wrong With This Process?" This is again popping the classical question – do you take a waterfall model or settle for an iterative design – This is often a question in every program that I get to provide executive oversight around the world. Passionate arguments on either side makes this a difficult situation to judge and I feel very relieved that Fred Brooks decides in favor of being on the iterative side: he points out that even if the goal were fixed and known … "design would still be iterative, because the constraints keep changing."
His conclusion : "The waterfall model is wrong and harmful . we must outgrow it" . In an yet another revelation of a very powerful mind, Brooks brings out the the deep rooted support for waterfall model Is hinging on concepts like Herbert Simon’s Rational Model - supporters clamor for frozen design . Brooks comes down heavily on this approach pointing out that effectiveness is far more critical than embracing a simple process of building to frozen design.The section talking about design as a collaborative process is a fascinating read. Different perspectives for thinking about design, visions for designing houses, the role of individual design talent (process can't replace greatness!), and how great designers can be nurtured. In these, a discerning reader would notice the pearls of wisdom thrown in all around.

By taking a broader view of design, the book makes reading more interesting and the message appeal more wide. Each chapter in the book starts with various interesting quotes, and starts the first chapter with a quote from Francis Bacon:

[New ideas would come about] by a connexion and transferring of the observations of one Arte, to the uses of another, when the experience of several misteries shall fall under consideration of one mans minde.


In the collision of several thoughts and idea streams originate new ideas and it’s a fascinating journey that Fred Brooks takes us in the field of design with his rich tapestry of experience and a wide variety of annotated case studies. This is a journey of understanding – some may like all the ideas, some may like to disagree with a few but overtime things change but our persectives get more grounded when we begin to base our understanding and learning on wider and far rooted experiences such as brought out by Fred Brooks herein.I imagine most designers who read this book will be software developers and few will be involved in OS design or design of physical structures. Brooks would argue that there are universal ideas that really make design transcend particular design domains, and in that sense the cases studies he provides are certainly useful. Obviously, one needs to extend the ideas here to the context in which they operate. For example,the sudden lowering of the cost of collaboration brought by the internet represents revolutionary new kinds of creativity and problem‑solving. Overall, Brook's writing style is excellent, entertaining and thoroughly researched. Seen from this perspective, this is a great book for a reading club with computer scientists, architects, system thinkers and such experts across disciplines.

Express Yourself this Summer

As children, we are creators. We use our hands and our mouths, our hearts and our imaginations, to sing and dance and draw and build and dream. If we go into any first grade classroom and ask, "Who here can sing? Who here can dance?" we'll see most of the little hands shoot up in the air, screaming, "I can! I can! Watch me!"

But as we enter the high school years, even young people with great voices and agile bodies no longer feel comfortable saying they're a singer or a dancer--not without years of training and unwavering public approval. As we become adults in this culture, the playful arts of our childhood often become even more distant strangers. Stroking the keys of a piano or holding charcoal between our fingertips is given up in favor of the more pressing demands of career, money and relationships. We forget how much the act of creating is a birthright to being human.

But it doesn't have to be this way. We are never too old to remember, reclaim and re-engage our unique voice and self-expression.

It's our special challenge as adults to express who we've now become and to reconnect with that creative spirit that we have hidden in some deep but retrievable place inside us. As Albert Camus wrote, "A man's work is nothing more than to rediscover, through the detours of art, those one or two images in the presence of which his heart first opened."

It's also our challenge to help each other take the kinds of risks necessary to bring out all our voices, whether creaky, sore or smooth.

If you're in Chicago, I invite you to create with me this summer. Here are a few ways:
1. Our next Creativity Jam is scheduled for Sunday late afternoon, July 25th. Email me for more information or to RSVP and come join us.

2. I'm bringing people together--of all artistic inclinations--to develop The Malaise County Fair, an audience-participation show like no other you've seen before. Want to participate?

3. Let me help you learn to jam with others and play your own songs, whether with guitar, keyboards or other instruments. Read more here and check out the details on my website on my music coaching lessons.

It's time for me to take a little break from this blog to work on my own creative pursuits and to get a little freedom from the computer oppression we all are dealing with these days. Click on one of the themes, below right, or search using the window top left, for previous blog entries to help inspire you to be a force for creativity and innovation in your own life. Here's to letting it out this summer.

Apple iPhone 4 - New Design Innovations

" When creating iPhone 4, Apple designers and engineers didn’t start with a clean sheet of paper. They started with three years of experience designing and building the phones that redefined what a phone can do. iPhone 4 is the result of everything they’ve learned so far.

And it’s all contained in a beautiful enclosure a mere 9.3 millimeters thin, making iPhone 4 the world’s thinnest smartphone."

Apple iPhone 4 Design Innovation - Engineered GlassEngineered Glass

"All the breakthrough technology in iPhone 4 is situated between two glossy panels of aluminosilicate glass — the same type of glass used in the windshields of helicopters and high-speed trains. Chemically strengthened to be 20 times stiffer and 30 times harder than plastic, the glass is ultradurable and more scratch resistant than ever. It’s also recyclable."

Apple iPhone 4 Design Innovation - Retina DisplayRetina Display

"The 960-by-640 backlit LCD display boasts a pixel density of 326 pixels per inch, making it the highest-resolution phone screen ever. To achieve this, Apple engineers developed pixels so small — a mere 78 micrometers across — that the human eye can’t distinguish individual pixels. That makes text remarkably sharp and graphics incredibly vivid. IPS technology also provides excellent color and contrast from almost any viewing angle."


Apple iPhone 4 Design Innovation - Stainless Steel Band
Stainless Steel Band

"Created from our own alloy, then forged to be five times stronger than standard steel, the CNC-machined band is the mounting point for all the components of iPhone 4. The band provides impressive structural rigidity and allows for its incredibly thin, refined design. It also functions as both iPhone 4 antennas."
Apple iPhone 4 Design Innovation - Apple A4 ProcessorApple A4 Processor

"Apple engineers designed the A4 chip to be a remarkably powerful yet remarkably power-efficient mobile processor. With it, iPhone 4 can easily perform complex jobs such as multitasking, editing video, and placing FaceTime calls. All while maximizing battery life."


Apple iPhone 4 Design Innovation - Gyro + AccelerometerAdvanced Gyro + Accelerometer

"iPhone 4 includes a built-in three-axis gyroscope. When paired with the accelerometer, it makes iPhone 4 capable of advanced motion sensing such as user acceleration, full 3D attitude, and rotation rate. Translation: More motion gestures and greater precision for an even better gaming experience."

Innovative Camera and LED


Apple iPhone 4 Design Innovation - Camera & LED"The iPhone 4 camera shoots gorgeous 5-megapixel photos and stunning HD video. And with its advanced backside illumination sensor, it captures beautiful images even in low-light settings. The built-in LED flash does double duty. When you’re taking pictures, it works as a flash. When you’re shooting video it can stay on to light up the scene. And on the front of iPhone 4, the built-in camera is perfect for making FaceTime calls and shooting self-portraits."

Dual Mic + Speaker

Apple iPhone 4 Design Innovation - Dual-Mic & Speaker "While most phones have only one microphone, iPhone 4 has two. The main mic, located on the bottom next to the dock connector, is for phone calls, voice commands, and memos. The second mic, built into the top near the headphone jack, is for FaceTime calls and for making your phone calls better. It works with the main mic to suppress unwanted and distracting background sounds, such as music and loud conversations. This dual-mic noise suppression helps make every conversation a quiet one."

Hyper Multi-Touch

Apple iPhone 4 Design Innovation - Multi-Touch"With its large Multi-Touch display and innovative software, iPhone lets you control everything using just your fingers. How does it work? A panel laminated on the glass senses your touch using electrical fields. It can register multiple touches at once to support advanced gestures such as pinch to zoom, two-finger tap, and more. The panel then transmits the information to the Retina display below it."


Bottomline:

Apple iPhone 4 has leapfrogged the competition in a big way... It will take mere mortals at least one to two years to catch up to the latest iPhone 4 features & functions. But to overtake iPhone 4, well that's another story. Importantly, Apple has created an amazing engineering feat with the latest iPhone 4 that possibly makes it the best designed iPhone to date. Steve Jobs will agree...

iPhone Units & Revenue Growth

iPhone Sales & Revenue Growth

The new iPhone 4.0 will accelerate the stalled iPhone Units & Revenue Growth beginning the current quarter (assuming iPhone 4.0 goes on sale on June 24), and jumping in the subsequent quarters. Importantly, the new iPhone 4.0 will contribute at least $2 billion in new business for Apple during the first 4 quarters of launch. That's another successful innovation from Apple. Would it fend off the onslaught of Google Android devices, and the impressive success of surging HTC, Motorola, LG, Samsung and others remains to be seen...

How does Apple, the #1 innovative company in the world, innovate and create game-changing innovations such as the iPod, iTunes, iPhone, iPad and more? What is Apple's secret recipe for innovation success?

What is Apple's Innovation Strategy? Download these Apple Innovation eBook insights and learn to be like Apple... like Steve Jobs, the innovator and CEO of Apple.

"There's an old Wayne Gretzky quote
that I love. 'I skate to where the puck
is going to be, not where it has been.'
And we've always tried to do that at
Apple. Since the very very beginning.
And we always will.
" -Steve Jobs

Apple innovates through:
• Creativity and Innovation
• Innovation in Products
• Innovation in Business Model
• Innovation in Customer Experience
• Innovation and Leadership
• Steve Jobs Visionary Leadership


This Apple Innovation Strategy ebook provides insights, strategy, best practices, facts and much more...

Apple has built an Innovation Factory – one that harnesses creativity in its people, stimulating new ideas, and launching successful, profitable new innovations... Apple leverages its diverse culture, innovation processes, partners and networks to seize the new opportunities in the marketplace and grow its business...exponentially…

How did Apple do it?
• Increase revenue more than 400% in 8 years…
• Increase net profit more than 650% in 8 years…
• Increase market cap more than twenty times to over $170 billion and
counting…

The Apple Innovation eBook has been revised in 2011, and includes new insights, Steve Jobs interview, and much more.

Download Apple's Innovation Strategy and learn to innovate, like Apple, today!!




Design Innovation Source: Apple.com

Putting on a Show in the 21st Century

I really like the two theater trends I've noticed in the past decade or two--going to a show often offers an experience that feels much more like the circus or a rock concert.

Take a look at the final scene (right and video here) of Lookingglass Theater's production of Hephaestus here in Chicago (now extended for two more weeks to June 20), playing in our esteemed Goodman Theatre. The story of Hephaestus, the Greek god who could forge anything out of metal, is played out in an amazing array of physical and circus performances, swinging from the rafters, flipping from ribbons and navigating the trapeze. Yes, those are seven high wire performers, including veteran members of the Wallenda Family, Ringling Bros. and Cirque du Soleil, way up above the audience (click the pic to see video of it live). I believe the future here is in the merging of narrative and acrobatic acts of wonder, as seen in Hephaestus, illustrating how innovation comes through hybrids--the combining elements in ways not quite seen before.



Now I am someone who sometimes finds myself disengaged during theater, so I welcome these physical feats as a way to draw me in. The popular physical acts of our time--Cirque du Soleil, Blue Man Group, Stomp and others--are also tremendously creative, surprising us with new ways to entertain and astound. Here in Chicago I've been dazzled by the circus-like spectacles of Redmoon Theatre (the pic I took below is a Redmoon spaceman above the crowd at the recent Columbia College Manifest) and the acrobatic wonders of the smaller Ameba Dance ensemble. I find, though, that the narrative element that I need to be fully drawn in is not always there.

The other theater trend--the full-band, rock out shows perhaps first popularized by"Rent"--also works in engaging me and has thankfully updated the musical for a post-Beatles world. I'd like to hear what your favorites have been.

But I'd still like to see theater innovate further by engaging the audience even more, experimenting with removing the fourth wall from the performance. I always ask myself, how can a show enable the audience to participate even more, perhaps even shape the content of the evening? Certainly we see occasional attempts toward audience participation in improv shows, who-done-it capers (where the audience decides on the villain or outcome), Tony 'n Tina's Wedding and the like. But generally the roles are minimal and we are still seated spectators, not exhilarated participators. For years I've been working on my own version of the audience-participation show, The Malaise County Fair, which would allow audience members, if they choose, to play a role in the performance (contact me if you'd like to get involved).

What would you like to see more of as a ticket-buyer? What trends have you noticed? Do you have any other ideas for more audience participation or innovation in shows?

Ten Things to Expect From the New iPhone 4.0 aka Apple iPhone OS 4.0

The all new iPhone 4.0 is launching next week at the Apple Worldwide Developer Conference... Steve Jobs, Apple CEO and Visionary, is all set to launch this new must-have iPhone.

Here are the 10 things to expect from the all new iPhone OS 4.0:

1. Powered by the all new iPhone OS 4.0
2. Multitasking - Run multiple apps
3. Better Folder Management
4. Improved Safety & Security
5. Advanced Wireless Features
6. Front-facing Camera
7. Slimmer, Sleeker, Sexier iPhone
8. More, More, More Memory
9. Cool, New Launch Applications
10. Seamless Social Media Integration

Check out Apple's Innovation Strategy, and learn how Apple innovates, and became the #1 innovator... Download today

Apple Innovation Leadership - Innovation Quadrant

Apple Innovation Leadership

Apple Innovation Leadership - Innovation Quadrant

Apple Innovation Strategy - Apple Innovation eBookHow does Apple, the #1 innovative company in the world, innovate and create game-changing innovations such as the iPod, iTunes, iPhone, iPad and more? What is Apple's secret recipe for innovation success?


What is Apple's Innovation Strategy? Download these Apple Innovation eBook insights and learn to be like Apple... like Steve Jobs, the innovator and CEO of Apple.


"There's an old Wayne Gretzky quote
that I love. 'I skate to where the puck
is going to be, not where it has been.'
And we've always tried to do that at
Apple. Since the very very beginning.
And we always will.
" -Steve Jobs

Apple innovates through:
• Creativity and Innovation
• Innovation in Products
• Innovation in Business Model
• Innovation in Customer Experience
• Innovation and Leadership
• Steve Jobs


This Apple Innovation Strategy ebook provides insights, strategy, best practices, facts and much more...

Apple has built an Innovation Factory – one that harnesses creativity in its people, stimulating new ideas, and launching successful, profitable new innovations... Apple leverages its diverse culture, innovation processes, partners and networks to seize the new opportunities in the marketplace and grow its business...exponentially…

How did Apple do it?
• Increase revenue more than 400% in 8 years…
• Increase net profit more than 650% in 8 years…
• Increase market cap more than twenty times to over $170 billion and
counting…

The Apple Innovation eBook has been revised in 2011, and includes new insights, iPad innovation, Steve Jobs interview and more!

Download Apple's Innovation Strategy and learn to innovate, like Apple, today!!





If you are having download issues, send us an email at: info at innovationmain dot com

About the author:
Sanjay Dalal is an innovator and entrepreneur with over fifteen years of leadership experience in Silicon Valley and High Tech companies. Dalal authored and launched the Innovation Faculty eBook and Definitive Guide on Creativity and Innovation in business in 2008, used by over 650 leading organizations and professionals all over the world including HP, Hallmark, Cleveland Clinic, Pepsi, EDS, TATA, J&J, Pepsi and major universities. Dalal published over 200 articles in the last two years on the real-time state of innovation in business at this blog on Creativity and Innovation Driving Business, and introduced the Innovation Index in December 2006 that correlates business, innovation and stock performance. Dalal filed joint U.S. Patent on "Hands-On Labs" for delivering live, hands-on training over Web Meetings by simulating a training lab environment. Dalal has launched innovative products such as WebEx Training Center and WebEx Sales Center to market, and grown product line revenue to tens of million dollars in annual revenue. Dalal holds executive certification on Leading Management Teams from Cornell University, and is an engineering scholar graduate in Computer Engineering from The University of Texas at Austin. Dalal attended Arizona State University for graduate education in Computer Science.

Innovation eBook is brought to you by Creativity And Innovation Driving Business based in Irvine, CA.

Address:
111 Academy Way, Suite 100, Irvine, CA 92617
Main Phone #:
1-949-288-6880 (call-in only)

CEOs: "Creativity is the most important leadership quality"

It's already been two weeks since the news broke: According to a new IBM survey, CEOs have identified "creativity" as the most important leadership competency for the successful enterprise of the future. We're used to hearing "innovation" bandied about in the business world, but creativity--the juice that fuels the more results-oriented innovation--doesn't get the corporate limelight nearly as much. Now it does.

"CEOs are telling us they have to be more creative," says Saul Berman, Lead Partner, Strategy and Change, at IBM. "We're not going back to the old normal." Creativity was the highest ranked leadership quality at 60%, followed by integrity and global thinking (Thanks to Fast Company for this graphic, right).

The great challenge for CEOs is dealing with increasing complexity and change on all fronts, and because of that, according to the report, "Creativity is the most important leadership quality." The best corporate executives "practice and encourage experimentation and innovation throughout their organizations." The survey was based on interviews with more than 1500 CEOs worldwide, the largest one-on-one sample known.

So what are the characteristics of a creative leader? As the graphic below reveals, the creative leader is one who invites disruptive innovation and change, can tolerate ambiguity, challenge the status quo and invent new ways of doing things. For more on this study and to get your own copy of the report, click here.