Steve Jobs Innovation Quotes

"Innovation distinguishes between a leader and a follower."

"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."

"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations."

"A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets."

"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."

"I think we're having fun. I think our customers really like our products. And we're always trying to do better."

"To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of discipline."

- Steve Jobs, Apple co-founder, ex CEO and chairman