Apple Grows Tablet Market Share

"Apple Inc. (NASDAQ:: AAPL) continues its success story with the iPad 2, as it has emerged as the leading tablet maker in the second quarter of 2011 in terms of global shipments. Research firm IDC confirmed that 9.3 million units of Apple’s iPad 2 being shipped during the quarter, netting a 68.3% market share worldwide, up from 65.7% in the previous quarter."

Bottomline: Apple iPad sales will explode in the third quarter. IDC estimates at least 62 million in tablet shipments in 2011. With Apple gaining 70% market share, this means at least 45 million iPads will be sold in 2011. Apple has sold little over 14 millions iPads through the first two quarters. This means, another 31 million iPads will be sold in the last two quarters. Recently, Apple has upped its local TV iPad 2 advertisements, and is poised to sell significant numbers of iPad 2 at home in the US, and worldwide! Apple will also announce the iPad later in the 4th quarter, along with the shipment of iPhone 5. Finally, Apple iCloud is also rolling out in the 4th quarter. All eyes on Apple to deliver another home run out of the ball park!

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References:http://finance.yahoo.com/news/Apple-Leads-Tablet-zacks-76625781.html

Nike and Apple iPod working out at a Gym near you

In iPod - Apple's Best Innovation, I had talked about the growing and successful partnership between Nike and Apple:
One innovation that Apple created with another Top 20 Innovator of The Innovation Index, Nike, is Nike Plus or Nike + iPod. Apple calls it the "ultimate synthesis of sport and music: a pair of Nike+ shoes, an iPod nano, and the Nike + iPod Sport Kit." Apple Inc. (NASDAQ: AAPL) and Nike, Inc. (NYSE: NKE) are two of the Top 20 Innovators of The Innovation Index.

Nike and Apple announced another key innovation today in their quest to get more customers to use Nike + iPod as they work out in the Gym. The partnership that began with customers using Nike shoes and iPods for running and running clubs is culminating in the Gym. After all, according to Nike, runners have logged in close to 50 million miles on Nike shoes with iPod, making it the world's largest running club.

Nike and Apple are working with major gym equipment manufacturers such as Life Fitness, Precor, Star Trac and Technogym to make their cardio equipment Nike + iPod compatible so health club members can easily track workouts on cardio equipment like treadmills, ellipticals, stationary bikes and stair climbers. Nike + iPod users will simply plug in their iPod nano into the equipment at the start of their workout to automatically record their progress. Users can then connect their iPod with their computer to upload the workout to www.nikeplus.com.

At participating gyms, including 24 Hour Fitness nationwide and Virgin Active Health Clubs internationally, members will soon be able to use Nike + iPod to track their workout and log their data on www.nikeplus.com.

-- Nike + iPod will allow gym members to track progress, set goals and make challenges on www.nikeplus.com.

-- By using the www.nikeplus.com coaching tools, personal trainers now have the ability to help clients chart their progress.

-- When gym users connect their iPod nano to their computer, their workout data is sent to www.nikeplus.com through iTunes. This workout data is converted to "CardioMiles" so that users of cardio equipment can easily set goals and participate in challenges with runners and with users of other cardio equipment.

Nike + Sport Music has also been extremely popular on the iTunes Store (www.itunes.com) offering a wide range of playlists perfectly suited for your favorite sport.

Bottomline:

1. This expansion of the partnership between Nike and Apple will create 5% to 10% more iPod nano sales in 2009 when most gyms would have deployed the new equipment.
2. It remains to be seen on whether Apple will also make this compatible with the latest iPod touch, although this makes strategic sense. Most new iPod buyers will buy iPod touch. If Apple makes the gym equipments compatible with the iPod touch, expect 1% to 5% more sales of iPod touch in 2009.
3. Apple will see modest incremental sale of sport music on the iTunes Store - in the range of 1% to 5%.
4. Nike will see a solid upside in the Nike + iPod shoes in 2009, large enough to impact the topline revenue.

References:
Nike and Apple Press Release

The Innovation Index Reports:

Invest in The Innovation Index - Innovation Index Fund tracks The Innovation Index
The Innovation Index closes 2007 at 66% - 2007 Annual Report on the Innovation Index
Top 50 Innovative Companies in the world - 2007 Report on Top 50 Innovative Companies
Annual Report - Chapter One - Total Innovation Activity - 2006 Annual Report One
Annual Report - Chapter Two - The Top Innovator - 2006 Annual Report Two
Annual Report - Chapter Three - The Innovation Insights - 2006 Annual Report Insights
Innovation and Stock Performance Correlation - The Innovation Index and Stock Performance

Disclaimer: Innovation Index Group, Inc. invests in Apple and Top Innovators of The Innovation Index.