"Everyone Agrees" about Innovation (Whatever it is)

In an article this week in Time, Fareed Zakaria succinctly captures our national conversation about innovation: "Everyone agrees it's key to America's future" but "we don't really have a good fix on the concept."

Zakaria, the omnipresent commentator who works for both CNN and Time, has emerged as one of the most lucid and sane advocates for this buzzword we call innovation. He points out the ways the U.S. as a country is falling behind--and argues convincingly that innovation is "the only durable stength we have" in these troubling economic times. Both novel business ideas and new technology are crucial to innovation, he writes, and what's most important is the "ecosystem that encourages technological breakthroughs and their application."

Click on his picture above to see an interview last night for the Daily Show as he explains that while corporations are doing fine right now, the American labor force is not.

As the political game between two parties begins to pick up steam with Republican candidate debates, we find that "innovation," as Zakaria points out, is one of the few unifying forces in American culture right now. While researchers define innovation as "the implementation of creative ideas," national commentators tend to refer to it in terms of money--for research and development, for capital to invest in businesses, and for government programs that lead to new companies and products. Zakaria is particularly good at describing that ecosystem that fosters innovation, which includes the need for government investment (that fueled great breakthroughs like the Internet, the microchip and GPS)--and which Republicans are often less thrilled to publicly admit supporting.

Zakaria's new CNN series, Restoring the American Dream: How to Innovate, debuted last Sunday, and you can find great resources on CNN for better understanding the innovation conversation, including interviews with distinguished innovators, including John Kao, whose Innovation Nation is also a must-read on the subject, and author Steven Johnson in the video below.


I've previously referred to this conversation as the innovation imperative--the urgent need we have as a country and a culture, as organizations and individuals, to better learn how to be more creative and foster innovation. One imperative is a national and economic one, which includes creating the ecosystem and investments necessary to bring innovation here at home. Another is our own as individuals and in our organizations. I define innovation in that context as improving what's now and creating what's next. For our own innovation to flourish, we have to be constantly working on improving our current state of being--questioning assumptions, proactively seeking out better ways of doing things--and be constantly visioning and creating new strategies and possibilities for the future.

What have you been doing lately to improve what's now and create what's next for your own life, career or organization?

An Innovation Blizzard hits the U.S.?

As a blizzard swirls outside my window here in Chicago, I wanted to reflect on Obama's State of the Union speech last week, during which he unleashed his own storm for innovation. "The first step in winning the future is encouraging American innovation," he hailed. Speaking of our response to Sputnik a generation ago, he said, "We didn't just surpass the Soviets; we unleashed a wave of innovation that created new industries and millions of new jobs." He summarized his theme of "winning the future" through innovation in his weekly address video (below or click here if you don't see the video) by "out-innovating, out-educating and out-building our competitors."

Now, I'm not a big fan of "we must win" (and others must be crushed in defeat) language that is quite popular in business world these days, but it's good to see Obama thunder about innovation, which he hasn't dramatically done since 2009. This innovation imperative is exactly what has to be center stage right now. And because innovation does not just come from tax breaks or federal investment--but creativity throughout a culture--I particularly enjoy him saying, "What America does better than anyone else is spark the creativity and imagination of our people."


But is it true? Are we the best at sparking the creativity and imagination of our people today? Anand Giridharadas, whose book India Calling examines emerging India, recently made the point that America's culture, compared to India, is more destructive than creative:

When we talk about India and China in this country, we talk about an economic threat….[but] I think the real thing America needs to think about is that these countries pose a challenge of culture and spirit”…Here in America “we are all pulling each other down, we’re creating a culture of destruction…India and China, for all of the work that lies ahead for them, are starting to create cultures of hope and cultures of creation, where there is a consensus on saying, ‘How do we create something extraordinary’; we need to be worried not about an economic threat but the threat of that spirit in about two and half billion people.”

He may have a point, but there are plenty of ways that we can nurture a more creative spirit, and Obama's leadership can make a difference, in both business and education. But we also need new leaders to emerge, and a few fascinating signs have recently surfaced from members of our creative industries--those advertising, marketing and branding innovators who could play a greater role in raising the creative IQ of the nation. February's Harper's magazine challenged advertising leaders to reinvent Uncle Sam's debilitating reputation by creating a Superbowl-style ad campaign. How could we reframe government in a way that would inspire possibilities and positive change? Pick up a copy (or creatively scour the Internet) and see what they came up with. And check out this new initiative called No Right Brain Left Behind, supported by leaders in creative fields, to foster more creativity in education. No Right Brain Left Behind describes itself as "a speed innovation challenge, calling on the creative industries to concept ideas that can help the creativity crisis happening in U.S. schools today." Can't wait to see what they come up with.

New Year, New Call: for United States of Innovation

As we start a new year (and, some would say, a new decade) as an already reeling country now reeling even more from the shooting of a Congresswoman, I'm grappling with the state of the United States. There is no question that we are poorer than we were when I grew up, and there is much evidence that we are more divided and pessimistic than we've ever been. We need something (as opposed to "someone," which hasn't seemed to work) to rally behind. And I'm going to vote, once again, for "Innovation." Hear me out.

If there is anything that we've learned as Americans in this past decade it's that there are many versions of "America," and plenty of other Americans who don't see it the way you do. Red state-Blue state-Tea Party-Who's-the-smarty?-Obama-Drama, Hey! Our politics and media--which feed our sense of country and confidence--are so far out of wack that we don't know what is true or what to believe. We do know that from healthcare to housing, we've lost a lot of our wealth lately, and that as a culture and as individuals, we have more challenges than ever before. Some say that we are seeing the irrevocable fall of the American empire. Some say technology can save us, empowering us to write blogs like this that lead to less alienation than in previous years. Not all of us believe that though. What can really unite us?


It's "Innovation." I put it in quotes because we still need to collectively define what that means and to better understand creativity, the engine of innovation. But right now the political left and right, the CEOs and the artists, miraculously agree that innovation is needed, and that our future is dependent on leveraging our innovation capacity. I've called this the Innovation Imperative--that we need creativity and innovation more than ever, for economic, cultural and personal reasons.

Economic: America, with its diversity of ideas, free enterprise, university research and available capital, still has the raw materials for economic innovation. The Obama administration had been more quiet about "innovation" in 2010 than it had been the year before and, as I've discussed before, certain measures of innovation seem to be on the decline. But both political sides, as well as leaders everywhere, know that "innovation" is the key to us getting out of our economic hole. The "United States of Innovation" is the best rallying cry for getting us aligned and talking (!) under one unified banner.

Cultural: For economic success, we need an innovative culture in our cities, communities, schools and organizations. We have really difficult challenges now--from our healthcare to the environment to under-educated kids, that require a new mindset of innovation that can lead to real breakthroughs and better solutions. This blog has been dedicated to offering tools for an innovative mindset and culture, which include openness to new ideas, diverse perspectives coming together in new combinations, and the fostering of the "4Cs" of creativity, critical thinking, communication and collaboration.

Personal: We live in a world without long-term job security, and that means we have to be more creative individually, able to learn constantly as adults and re-invent ourselves as needed. The world is asking us to truly leverage our unique talents in ways that provide value to others, and to do that we have to be aware of and build our competencies of creativity, which I've described throughout this blog. Perhaps the most important is flexibility--which is our ability to see things differently, seek out new perspectives, challenge our assumptions and embrace change.

Despite our current malaise, the United States is still a young country and a small shift of mindset, perhaps an inner rather than outer revolution, could lead to needed change much quicker than we think. What do you think? Can we get people to rally behind innovation? What else can unify us? Here's to a 2011 where more Americans embrace their own creativity and where we're more of a united state of innovation and collaboration.

Creativity highlights so far in 2010

As we head into our final quarter of 2010, I wanted to recap some of the most important headlines on creativity and innovation this year. In a year full of lingering economic and cultural malaise, the innovation imperative--our need to be more creative as a culture and as individuals--is as urgent as ever, particularly here in the U.S.

Stunning news (at least for me) broke in the spring when the largest IBM CEO survey ever identified "Creativity" as the "single most important leadership competency." In a business world that loves to overuse the word "Innovation" (most often defined as "applied creativity") but shies away from the more personal "C" word, creativity itself was heralded like never before, as I summarized previously. Now you can read the full report, called "Capitalizing on Complexity," and even access an interactive version by clicking on the graphic on the right. "CEOs now realize that creativity trumps other leadership characteristics," states the report. "Creative leaders are comfortable with ambiguity and experimentation. To connect with and inspire a new generation, they lead and interact in entirely new ways."

In July, Newsweek weighed in with a cover story called "The Creativity Crisis," which explored new research that has found that creativity test scores have declined since 1990 in the United States. The authors note that other countries are making creative development more of a national priority, with the European Union actually designated 2009 as the "European Year of Creativity and Innovation." "While our creativity scores decline unchecked," write authors Po Bronson and Ashley Merryman, "the current national strategy for creativity consists of little more than praying for a Greek muse to drop by our houses. The problems we face now, and in the future, simply demand that we do more than just hope for inspiration to strike." You can read the story and hear a fascinating radio interview about Torrance creativity tests, schools and adult creativity myths here, and can experience your own creativity test here.

Both of these headlines are calls for action, and one new source of inspiration comes from Steven Johnson, whose subtitle alone in his new book "Where Good Ideas Come From: The Natural History of Innovation," makes its release a worthy event this month. While his book takes a wide-lens and historical approach to human innovation, he shared some of his more contemporary conclusions about creativity in the workplace in this interview with Salon.com yesterday. "The problem," he says, "is that most traditional companies...talk a big game about innovation and making their workforce more creative" but do very little to change the culture or allow for ideas to be nurtured in the normal structure of daily work. He argues for "innovation time off"--like the "20% passion time" Google allows for employees to work on what they wish--so that "you're always spending a little bit of your time working on something weird that's not part of the official plan," a "permanent track of hunches and half-baked ideas that runs alongside the regular work-week with its immediate deadlines and fixed concepts." Yes.

A local upcoming highlight here in Chicago local inspiration is the always entertaining and eye-opening Chicago Innovation Awards, scheduled for November 1, which honors our region's most innovative new products and services. If you live here, rush to reserve a free ticket (this link should work) and come join me as we see some positive examples of how humans are demonstrating the #1 leadership competency and combatting the creativity crisis as best we can during this time in our natural history...