Reinvention now!

"In today’s environment of superacceleration, catch-up is a fool’s game. There is no advantage in keeping up. Forget about trying to compete. Instead, leapfrog the competition by redefining anything and everything about your business. Look at what the competition is doing—and do something entirely different." ~Daniel Burris and John David Mann, "The Reinvention Imperative"

Whether you know it or want it, you are in the process of reinventing yourself. The idea of reinvention--not just once but continuously, not just personally but organizationally--is now part of the 21st century conversation on success. It goes like this: we have to keep changing, keep learning and keep innovating in order to be relevant and in demand in the marketplace.

I mostly agree, and as a passionate advocate for more creativity in our lives and our culture, I enjoy taking part in this forward-thinking conversation from upstarts such as Change This, an online content source whose mission is to spread new ideas from original thinkers. Its latest issue includes "The Reinvention Imperative" by Daniel Burrus & John David Mann, which compellingly makes the case that it is now an imperative to reinvent ourselves and our businesses in order to keep up in a world where "change itself has changed":

There are two kinds of change: change from the outside in, and change from the inside out. The first happens to you. The second is an initiative that you take through conscious intention. Today there is an urgent need to anticipate and take the initiative to change from the inside out, even as all these transformations are coming at us from the outside in.

Burrus and Mann make the point that we have to be both proactive and extraordinary, and that real reinvention means getting closer to our own core, our own unique gifts. "The reinvention imperative," they write, "puts each of us on a quest to be the best me we can be."

Okay. But let's stop here. Talk of reinvention sounds cool. And it fits with my blog articles of these past few years and with my creativity competency principles:

>Fluency: Consider all of my possible options and identities

>Flexibility: Shift some things around and see things with fresh eyes

>Originality: Truly embrace my best and most unique self and offer it to the world.

But how do we really reinvent ourselves so that change is not just temporary and the results are real and different? If I'm going to reinvent myself--which I happen to be in the process of doing quite actively--what does that really mean? Does it mean that I have to change my insides first (umm, how?) or that I have to just embrace the core me and put it out in the world more effectively (oh, is that all)?

I think for personal reinvention to occur there must be a powerful mindset shift, a real change in belief about ourselves. Reinvention must be powered by a belief shift and real differences in behavior that comes from an alternative belief frame.

The truth is, this blogger needs a reinvention, a real one, not just one written on paper or that sounds good. It's time for me to put the creativity principles and rabble-rousing I've recorded here--yes, this blog holds more than 130 articles that can keep you busy reading and linking and viewing for days--to action.

Time to take the advice of the "Reinvention" authors: to stop trying to keep up and do the same as others and instead do something entirely different.

Time to embrace a belief and identity that forces reinvention and risk-taking.

Time to play by different rules.

Time for a new identity and new belief system that befits a warrior of aliveness.

Embracing your Inner Outcast

This week I was at the southernmost point of the United States where I got a chance to mingle with outcasts and drunks on one of the coldest days in the warmest place in the country. Ah, Key West. If you ever make it to Rick's Bar on Duval Street, watch out for the most foul-mouthed and offensive "folk" singer on the planet.

But I spent even more time in Hollywood, FL, which got me thinking about the other Hollywood, where creative, talented outcasts can sometimes make it big. Though I was not much of an early fan, it's time to give credit the latest crossover Hollywood success, Justin Timberlake. Yes, it was surprising to see his acting chops in the recent movie Social Network but he has also earned his creative distinction with his ongoing appearances on Saturday Night Live, where he has proven to be one of the most unpredictable and funny performers in years. Check out his versatility in the video below (Facebook readers click here). Just like the previously praised Tina Fey, what makes Timberlake so extraordinary is his combination of cool talent--yes, he can sing and act--and willingness not to be cool at all. I mean, at all. He has somehow managed to give himself complete permission to be a fool--which we all need at least sometimes to be at our most creative.

"I was an outcast in a lot of ways," he recently told Ellen Degeneres on the Ellen Show. To kids: "Everything that you get picked on [for], or you feel makes you weird, is essentially what's going to make you sexy as an adult...I would not be here if I listened to the kids who said I was a terrible singer or a sissy. Be different." Now that might be easy for someone of such talent to say (and some weird things about us will never be sexy), but there is in an inner outcast in all of us that is sexy, or at least talented and worthy of much more exploration. The question is how to engage it and love it rather than give in to the conformist voices all around us that want to squelch and homogenize.



Originality is a hallmark (and key competency) for creativity, and anyone who embraces her own originality must at times accept--if not revel in--being an outcast. I particularly like what Mira Nair, the groundbreaking director of Monsoon Wedding, said when she was in Chicago earlier in the year speaking at Columbia College (see right). In many ways an outcast herself--an Indian woman director who found a way to bring stories of non-Hollywood-type outsiders to American screens--she explained that she thrives by putting herself in uncomfortable situations. “I like to do things I’m terrified by,” she said. "I don’t like to do things I’ve done before. I try to do things I don’t know if I can do." That's one way to embrace your inner outcast.

The truth is, when Timberlake released his "SexyBack" song a few years ago, I thought there was no way he would get away with his claim of "bringing sexy back." I mean, come on. But that song is passing the test of time and, frankly, it's a winner. I'm sure he was warned against it again and again, just as I'm sure advisors and commentators have questioned his decision to act or risk foolishness on SNL. Undoubtedly his outcast experience as a small town Tennessee boy ridiculed for singing like Michael Jackson has empowered him to follow his inner compass of creativity. Where is yours pointing you these days?

Swinging through the Trees on a Path Less Travelled

I had the doubly natural pleasure this week of facilitating a retreat for the Nature Conservancy in lovely Door County, Wisconsin. Like most organizations, this leading advocate for preserving lands and water is looking for innovative ways to more effectively accomplish their mission and attract more supporters (this was the marketing group). In keeping with the retreat's theme, "Innovation: Freeing your Inner Brilliance," I invoked our surroundings to make the case that individually and collectively they needed more often to swing from the trees (as in the classic Piraro cartoon, left), not only during our time together but also when they returned to the workplace.

For any culture to be to be truly innovative, it must honor individual divergence and originality. Are you empowered to follow your own passion and encouraged to support and build on your colleague's tree-swinging ideas without squelching them? We can learn to do this better when we separate diverging time from converging time, when we put off judging an idea much, much longer than we normally would. Instead of jumping to what is weak or wrong with a suggestion, we instead place it into consideration, let it breathe, build on it and play with it for a while. Later we can converge and decide which course to go.

Too many organizations today do not allow for breathing room--the instinct to judge and dismiss quickly (that's what smart people have learned to do) is so strong, that most half-baked ideas get smothered before they even have the possibility of rising. Without an environment for at least some half-baked, oddball or zany ideas--originality disappears and innovation becomes impossible.

I left the Conservancy group to brainstorm among themselves yesterday and I took to the road around the still-leafy County. I found myself walking through the woods, stimulated by how yellow the leaves were. Then it hit me--the yellow woods took me right back to a memory of the classic Robert Frost poem that I hadn't looked at for years. Let me refresh your own memory with this excerpt of Frost's "Road not Taken":

Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;

Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear...

I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.

If you can't literally swing through the trees, at least you can more often explore paths less travelled.